GD: Case Study
Sh. Ramesh Kunango is the owner of a small but profitable departmental store at NIT, Bangalore (NITB). He has been running the store for more than 2 decades now, and has 3 employees. He has a good reputation with all faculty and students. He knows each student by name by the time they reach their second year. The store has been a centre for social networking for a long time. This store provides extra facility of room-service. He has requested authorities to provide a Wi-Fi connection to the store, in the recent past.
Recently, departmental sales are going down due to various reasons. A coffee parlor has come up just outside the campus and people have started going there, and it has taken a place for social networking. Another big departmental store has been opened few kilometers away from the campus. This offers major discounts and most residents have started going there.
Now, a big retail chain outside has offered him a good price for his shop, accepting which, he can retire comfortably, but he has to ask his employees to move out. He also feels that he can increase his sales.
Ramesh is in confusion. What should he do?
Group had 8 members. 2 were girls, one beautiful, one pseudo-beautiful (
don’t ask me what’s that?)… And luck started favoring me right from the start. I was there on the HOT seat (
girl on both sides).. It was a perfect circle. Everyone was present. There were 2 professors from IIM B, one male, one female (see, 50% reservation). We were given 10 minutes to read the topic and think, 15 minutes for the discussion and then, 10 minutes for writing the summary.
I loved the topic and as I was reading line by line, I could relate everything to
Coffee Shack at
IIT Bombay campus, which is exactly the same case. I thought on the lines: What if he accepts the offer and What if he doesn’t? What exactly should be there in his mind before making the final decision (
objectives..) Then, if he accepts the offer, what are his post-retirement plans? He should invest this money somewhere… and things like that… Whether he should take care of his employees or not… There is nothing given about how long these 3 employees have been with Ramesh… It may be that these employees have just joined few days back… (
This was a good observation from the case.) Also, one more idea struck my chords before the discussion started. I wrote the starting line on the rough page while most people write starting idea and then try to frame the sentence when moderator says, “
Start”.
It happened with a soft voice coming from behind me, “Start”, and sentence on my page paid off. 3-4 persons started with broken sentences but I had everything ready-made.. naturally, fluency was a result, and I started then opening the case with all its branches. Objectives of the person, Problem identification, 2 cases, what should be done in both the cases? , Conclusion if any, and finally risk analysis. It took a whole around 1 and a half minutes which is more than enough for a person who’s starting the discussion. Anyways, the group was lovely; everyone was calm, giving chances to everyone. We came up with many ideas, discussed almost each part of the case… Like What if institute doesn’t give permission for expansion?, He can enter into other businesses like STD, Printing shops etc. using his good relations with residents, he can start giving extra services to residents (like paying their electricity, phone bills etc.) He can get into a joint venture with outside shops and exploit his spatial location, advertize his shop at different festivals of the campus and many more. Finally, in the last minute, I said, “The person has to weigh both the paths by doing a cost-benefit analysis and decide which path will give him more returns and since we don’t have exact data, we can’t come up with a direct conclusion. We can only chalk out a path for him and depending on actual data only, he’ll be able to select.” Last few seconds remaining and one girl asked, “What kind of data are you talking about?” I was more than happy to answer the question, since I was getting a chance to speak. I said, “
We don’t know what his monthly profits are? What the retail chain is offering him? What are the alternate options? How many residents are there? And similar things..” Time’s up… Thank you..
Then, I wrote summary of around 150 words, explained what the group discussed finally with the conclusion. Then at around 11:40 am, I was called in for the interview. Let’s call the interviewers: lady (L) and Male (M) and myself the Candidate (C).
C: Good morning.
L and M: Good morning, please have a seat.
C: Thank you (
seated down..) a bit nervous.. no, it was more than a bit.. a byte may be.
L (
with a motherly smile): So, how was the GD?
C : GD was fine, ma’m.
L: Don’t you think it was a bit loud?
C (
I knew I was loud because otherwise no-one listens to you especially in a GD.. plus my voice also sounds somewhat louder, can’t help it): I don’t think so, ma’m but if you say so, I’ll try to take care of it in future.
L (
very smartly): But I never said that you were loud; I said the GD was loud.
C (
more smartly): Ma’m, but if you are saying this to me, it means something.
L (
Smiles like the one who has just been captured in a Hide and Seek game): Ohh.. Reading between the lines.. Hmm..
L: So, you are in Dual Degree Program?
(
I talked about it… CPI came into picture… class position… specialization, then, internship which was about video decoders in a small company, JohoTech Pvt. Ltd.)
M: What was the company size?
C: 7-8 people, that’s all, it was a small company.
M: So, where is this decoder used?
(
I told him, that anywhere a video is to be shown, a decoder is a must, so PC’s, mobiles, televisions etc.)
M: Can this be used in Set Top Boxes which are coming in the market recently?
C: I didn’t exactly understand your question. A video decoder is essential for showing a video from a bitstream. I don’t have much idea about Set Top Box.
M: let’s make it like this. Can you block a channel by the decoder, say Zee TV?
C: Sir, One channel is at a particular frequency. I can always block any channel by suitable designing a filter, but that has nothing to do with the decoding part. If you insist on getting it in decoder, I can incorporate the filter in the decoder itself.
M: Ok Ok…
(
I think either he was asking wrong question or I wasn’t getting him. But if this was what he was asking, I gave a perfect reply.)
M: I want to ask you about this Chem-E-Car? (
This was a technical event, where I stood first. We had to design a car that could run 10 feet in minimum time using chemical energy. Our model crossed the distance in 0.46 seconds. There were a few questions on the reaction involved.)
L: Why did you not look into business aspects of the car-model?
C: Sir, I designed the model just for the competition. It didn’t say anything about what should happen after 10 feet distance. Moreover, I am from an Elec. Engg. Background.
L: So, your car blasts or something after completion?
C: No, ma’m. It doesn’t blast but it can topple. Also, it releases water. This was designed only for the sake of that competition which it cleared successfully. This idea can’t be commercialized. Reaction is very vigorous, and is uncontrollable.
L: You have written something “
ethical”. What does that mean?
(
I explained to him that this was related to my behavior that if I see someone doing wrong like indulging in smoking, drugs, alcohol, I argue with him/her and this always happens with many of my friends. There was a big discussion on this issue. What are ethics? What are morals? How will you determine whether it is true or not? Aren’t you imposing your decisions on someone else? Shouldn’t you leave these kind of friends? Can you tell me any act which is unethical but not harmful? And similar questions..)
(I said everything in a very general sense and never diluted my stand on any of the issues. I said, once I have made someone friend or anyone else also, If I feel someone is doing wrong due to ignorance, It’s my duty to tell him/her. I also may be wrong in my judgement. I am not imposing any decisions on anybody. I always discuss with friends, If the thing is bad, they should also quit and if it is good, I should also start. And I can’t leave people at the time when they need me most. After thinking a lot what harmful means, I said, no unethical act can be harmless.. )
L: If I am having a second class rly. Compartment ticket and a seat is empty in first class and I enter in, this is unethical but not harmful to anyone?
C: This is harmful, ma’m. You are telling this story to me. If you tell this to anyone else, you are inspiring others to do wrong things. You can’t make sure that all others will do similar wrong things. They can cause bigger harms to the society.
L: Assume that I don’t tell it to anyone. Now?
C: Then also, this is harmful to your consciousness. There is a fixed barrier of consciousness against wrong things. Whenever one tries to do something wrong, one gets to know it but if he/she does it, this barrier lowers down. Next time, you can do any other wrong deed more comfortable. You have made yourself vulnerable to wrong thoughts.
L (
with a parental smile): Oh k. you take it in a broad sense. Hmm.
M: Why MBA?
C: there are many parts of running an organization. Managing finance, managing advertizing, marketing, managing human resources etc. One can be an expert in one area but to successfully manage all, one has to interact with managers of other domains. For that, a basic formal education is necessary in all the domains which is embedded in curriculum of MBA. That’s why an MBA is a must for moving up the corporate ladder. I have got job offers in hand, Capital One and Inductis….. (
They cut down before I completing the answer.)
(
Asked about the companies, work profiles etc.. Then again I completed rest part… Sir, I learnt 2 things at IIT B, one how technology works, other How world/people work? Now I want to explore the second one. I feel myself comfortable in technology part.
They seemed happy with my answer.)
L: You have written that you want to open a school and then a chain of schools across India. Why school?
C: My father had to move out of his college once due to inability to pay fees. This has motivated me to bring education at doorsteps of every person. (
something like this.. )
L: How’ll you get the funds? Who’ll manage this all? Short term goals?
(
I explained all of them.. )
L: when did this incident happen?
C(
I hadn’t thought about it.. made a guess from father’s year of birth): 1977
L: which college?
C(
a bit confused… although I knew it was Vaish college, Bhiwani but somehow I didn’t remember and I couldn’t take the risk of thinking more because I already had said that this was my motivation.): Govt. College, Bhiwani, Haryana
L (
without a second delay): How much was the fees? Govt. college doesn’t charge much fees usually.
(
I would have screwed everything if some invisible power was not acting from behind. Many reasons ran into my nerves very fast and I said that I don’t remember what was the exact amount of fees but my family was based only on agriculture and that year, there were some big problems. Grandfather said to my father that he can’t pay for his fees and father’s name was restricted. The incident was true, so some sentiments ran over my face justifying me. they seemed satisfied.)
Few more questions and it was over. Lasted around 35-40 minutes but it was worth talking to two nice people. A good experience.